#SUBVERT YOUR EXPECTATIONS MOVIE#
Rogue One’s teaser trailer used footage for nonexistent plot points and set pieces that marketing knew wouldn’t be in the actual movie - as if the reshoot mangling weren’t bad enough already.Īnd yes, The Last of Us Part II was actively presented under a false pretense too. Avengers: Infinity War had several major differences between the trailer and final release, both with alternate scenes and misdirection by reframing moments out of step with how they occur in the film. The same trick, if you can call it that, has spread beyond just games. The very moments we wanted to see in full, that promised Iden Versio as a powerful and controversial new Star Wars protagonist, were emotes taken out of context. Many including me were greatly disappointed at Star Wars Battlefront II’s campaign for not only abandoning the premise offered in its trailers, but outright revealing several of the most iconic lines and scenes were fabricated.
We’ve reached a point where marketing for many major franchises actively lies to us, constructing fake scenes and misdirects that leave us with expectations on falsehoods.
Faced with the difficult task of giving audiences what they want, subverting expectations to surprise fans is harder than ever, especially of late. It’s reached the point where actually experiencing a piece of media wholly as intended can be a genuine triumph. The article may or may not subvert expectations. This article contains spoilers for The Last of Us Part II and Knives Out.
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